Legal Brand Marketing

Privacy Policy

Last Updated: 01/12/2026

This Privacy Policy (“Policy”) describes how personal information is collected, used, disclosed, retained, and otherwise processed when you visit or interact with this website, any related websites, landing pages, directories, forms, advertisements, chat tools, call systems, messaging platforms, or services (collectively, the “Site” or “Services”).

By accessing or using the Site, you consent to the practices described in this Policy.

1. Who We Are

Leads.net LLC, a Delaware limited liability company (“Leads.net,” “Company,” “we,” “us,” or “our”), is committed to protecting your privacy. Leads.net LLC was formerly known as Legal Brand Marketing, LLC. Legal Brand Marketing is a brand and trade name used by Leads.net LLC and is not a separate legal entity.

This Policy applies to all digital properties and Services operated by Leads.net LLC, including those branded as Legal Brand Marketing.

2. Scope of This Privacy Policy

This Policy applies to personal information collected:

Through websites, directories, and landing pages
Through online forms and lead-submission tools
Through chatbots, live chat, AI-powered interfaces, and automated operators
Through telephone calls, call tracking systems, call recordings, SMS, MMS, and voicemail
Through advertising campaigns, cookies, pixels, and tracking technologies
Through consent, certification, and lead-verification technologies
Through email, SMS, and other electronic communications

This Policy does not apply to third-party websites, products, or services that may be linked to or accessible through the Site.

3. Information We Collect

A. Information You Voluntarily Provide

You may voluntarily provide personal information, including but not limited to:

First and last name
Email address
Telephone number (including mobile number)
Physical address or geographic location
IP address
Details related to a legal matter or service inquiry
Communication preferences
Any information submitted through forms, chat tools, AI interfaces, or communications

Providing information is voluntary; however, certain Services may not be available without it.

B. Information Collected Automatically

When you visit or interact with the Site, we may automatically collect:

Internet Protocol (IP) address
Browser type and version
Device identifiers
Operating system
Referring URLs and exit pages
Date and time of access
Pages viewed and interaction behavior
Approximate geographic location

This information is used for analytics, security, attribution, compliance, and optimization.

4. Cookies, Pixels, and Tracking Technologies

We use cookies, pixels, tags, scripts, web beacons, and similar technologies to collect information about user interactions with the Site.

These technologies may be used to:

Operate and improve Site functionality
Measure marketing and advertising performance
Deliver interest-based or targeted advertising
Analyze user behavior and trends
Prevent fraud and abuse
Support attribution, compliance, and reporting

You may manage cookie preferences through your browser or device settings. Disabling cookies may limit certain Site features.

5. Chatbots, Live Chat, and Session Monitoring

The Site may utilize chatbots, live chat tools, conversational interfaces, and session-monitoring technologies to:

Assist users with inquiries
Collect information submitted through chat
Improve user experience and service quality
Monitor performance, security, and compliance

Chat interactions may be recorded, stored, reviewed, and analyzed for quality assurance, training, analytics, compliance, and lead-delivery purposes. Information collected through chat tools may be shared with third-party service providers, attorneys, or compliance partners consistent with this Policy.

6. AI-Powered Tools, Chatbots, and Automated Operators

The Site may utilize artificial intelligence (“AI”)-powered tools, automated chatbots, virtual operators, and other automated or semi-automated technologies to assist with user interactions, intake, lead qualification, routing, and customer support.

These AI-powered tools may:

Communicate with users via chat, messaging interfaces, or voice-based systems
Ask questions and collect information provided by users
Assist with intake, categorization, and routing of inquiries
Operate independently or in conjunction with human review or intervention
Improve performance over time through system optimization and training

Information submitted through AI-powered tools may be recorded, stored, reviewed, and analyzed for purposes including:

Providing and improving Services
Quality assurance and training
Compliance, consent verification, and documentation
Lead validation, delivery, and routing
Analytics, reporting, and system optimization

AI-powered tools do not provide legal advice and do not create an attorney-client relationship.

7. Telephone Calls, Call Recording, and Messaging

Calls to or from the Site may be monitored or recorded for quality assurance, training, analytics, lead verification, and compliance purposes. By communicating with us via telephone, voicemail, or other voice-based systems, you consent to such monitoring or recording where permitted by law.

8. SMS and Text Message Communications

The Site may collect and use mobile telephone numbers for purposes including, but not limited to, responding to inquiries, delivering requested information, facilitating lead delivery, providing service-related communications, and sending marketing or promotional messages.

By submitting your mobile phone number through the Site, including through forms, chat tools, AI-powered interfaces, or other communications, you expressly consent to receive calls and text messages, including automated or prerecorded messages, from or on behalf of Leads.net LLC, operating under the Legal Brand Marketing brand, and its service providers, partners, or participating attorneys, at the number provided.

Text messages may be sent using an automatic telephone dialing system (ATDS) or similar technology where permitted by law.

Message frequency may vary. Message and data rates may apply. Consent to receive calls or text messages is not a condition of purchasing any goods or services.

You may opt out of receiving text messages at any time by replying STOP to any message or by contacting us using the information provided below. We may retain records of SMS communications, consent, and opt-out requests for compliance, verification, and legal purposes.

9. Consent, Lead Verification, and TrustedForm

We may use lead certification, consent documentation, and verification technologies, including but not limited to TrustedForm or similar services, to document consumer consent, website interactions, and form submissions.

These tools may collect and store information such as:

IP address
Date and time of interaction
Page URLs and form data
Browser and device details
Consent disclosures presented at the time of submission

This information may be retained and shared with participating attorneys, service providers, compliance partners, regulators, or other authorized parties as necessary to demonstrate consent and compliance with applicable laws, including the Telephone Consumer Protection Act (TCPA).

10. How We Use Personal Information

We may use personal information for purposes including, but not limited to:

Operating and providing the Services
Connecting users with third-party attorneys or service providers
Responding to inquiries and communications
Marketing, advertising, and promotional activities
Lead delivery, validation, and compliance
Analytics, reporting, and optimization
Fraud prevention and security
Legal compliance and dispute resolution
Enforcing our agreements and policies

11. Sharing and Disclosure of Personal Information

We may share personal information:

With service providers performing services on our behalf
With independent attorneys, law firms, or service providers
With brand operations and service lines operated by Leads.net LLC
With advertising and analytics partners
For legal, regulatory, and compliance purposes
In connection with mergers, acquisitions, or asset sales

12. Sale or Sharing of Personal Information

Certain disclosures of personal information for advertising, analytics, or lead-delivery purposes may be considered a “sale” or “sharing” of personal information under applicable privacy laws. You may have the right to opt out of such activities where required by law.

13. Your Privacy Rights

California Residents

California residents may have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including rights to access, delete, correct, and opt out of the sale or sharing of personal information.

14. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements.

15. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information. No system is completely secure, and we cannot guarantee absolute security.

16. Children’s Privacy

The Site is not intended for children under the age of 13. We do not knowingly collect personal information from children.

17. International Users

The Site is intended for use by individuals located in the United States. If you access the Site from outside the U.S., you consent to the transfer and processing of your information in the United States.

18. Name Change Clarification

Leads.net LLC previously operated under the legal name Legal Brand Marketing, LLC and has changed its legal name to Leads.net LLC. This change does not affect how personal information is collected, used, or disclosed under this Policy.

19. Changes to This Privacy Policy

We may update this Policy at any time. Updates will be posted with a revised “Last Updated” date.

20. Contact Information

If you have questions or wish to exercise your privacy rights, contact:

Leads.net LLC
26565 Agoura Road, Suite 200
Calabasas, CA 91320