Meet Our Team - Legal Brand Marketing
Legal Brand Marketing

Legal Brand Marketing Team

Meet the seasoned team at Legal Brand Marketing, many with more than 10 years with the company. LBM takes pride in the talented individuals who drive our success and support our clients. Discover the faces behind our brand and the expertise they bring to the table.

Braden Pollock

Braden Pollock

Founder

Braden is a well-known domain investor, angel investor and serial entrepreneur. Among his companies is Legal Brand Marketing, which provides “lead generation” services to lawyers nationwide. As an angel investor, he has an equity interest in several dozen other companies including Katalyst, Innovation Collective, iBeautyBrands, The Grooming Network (StraightRazors.com, ClassicShaving.com, etc), Bold Metrics, DataZoom, Tastry, Next Health, Osano, Styku and many others. His domain portfolio is well into the thousands of domains with a current focus on premium one-word .coms. Braden’s latest venture is the Pollock Fund focused entirely on investments in alternative asset classes. He also serves on several Boards including the non-profit, Internet Commerce Association.

Darbi Bodie

Darbi Bodie

Managing Director

Since 2007, I have been dedicated to driving growth and innovation as the Managing Director. Legal Brand Marketing is a leading provider of innovative lead generation services tailored specifically for the legal industry. As a seasoned leader, I have cultivated a collaborative and dynamic work environment that fosters creativity and efficiency. My leadership philosophy centers on empowering team members, encouraging professional development, and driving a culture of continuous improvement. Under my guidance, Legal Brand Marketing has achieved significant milestones, including expanding our service offerings and enhancing client satisfaction. I hold a degree in Finance from California State University, Northridge, and have also pursued studies in Interior Architecture at Woodbury University. This diverse educational background has equipped me with a unique blend of analytical and creative skills, which I leverage to deliver impactful marketing solutions. In my free time, I enjoy working on miniatures and hiking with my family, activities that allow me to balance my professional life with personal passions.

Nicole Merva

VP of Operations

Nicole started with Legal Brand Marketing in 2014 and now manages daily operations of the company as the VP of Operations. Nicole’s previous experience in the customer service department and business development department within Legal Brand Marketing have given her the experience to strategize and implement ways to increase efficiency for the company at large. Nicole works closely with each department manager to streamline processes, lower costs and grow each department. Nicole has a Bachelor’s degree in Business Management from California State University, Northridge.

Headshot of Andy Northcutt

Andy Northcutt

VP of Business Development

Andy Northcutt has been in legal marketing since 2007. Handling everything from national law firm and strategic alliances to affiliate traffic/lead generation partnerships in his previous role, he ended up directing all business development activities for what became the country’s largest portfolio of legal companies. He received a degree in Advertising from the University of Illinois at Urbana-Champaign. Andy currently lives in Seattle with his family of four and a mixed breed rescue dog named Murph.

Ginger Booker

Ginger Booker

Sales and Client Support Manager

Ginger joined Legal Brand Marketing in October 2019 and has been a vital member in our Client Department. Ginger manages LBM's Client Department and also does outreach to law firms in need of growth through legal leads. She is originally from central California where she graduated from California State University, Bakersfield. Her previous roles included marketing and customer relations and she plans to use those skills to provide exceptional customer service to our clients while learning more about business and the field of law.

Mike Mattio

VP of Sales

Mike has been involved in legal marketing sales since 2006. He came to LBM in 2015 to both grow the company's network of attorneys as well as grow the sales team. He manages all aspects of sales at the company and works to build a team of experienced sales reps that will help our law firms build a successful practice through lead generation. Mike received a degree in Economics from the University of Illinois at Urbana-Champaign and currently lives in Chicago.

Joe Little

Business Development Associate

Joe joined the LBM team in July 2020 as a Data Coordinator. Originally from Chicago getting familiar with all forms of technology and computer sciences, he relocated to Los Angeles in 2007. His previous experience of marketing, management, sales, and media production have made him excel at teamwork and customer service. Joe is looking forward to learning new things in the legal industry everyday and excited to apply new technologies while working in a team environment.

Emmett Berktold

Emmett Berktold

Content & Social Media Specialist

Emmett joined Legal Brand Marketing in 2021. He is originally from the Inland Empire of Southern California, where he attended California Polytechnic University, Pomona. He manages all of Legal Brand Marketing’s social media pages across a variety of platforms, which include TikTok, Instagram, Facebook, LinkedIN, and more. Using his extensive experience in video production and video editing, he produces ongoing content to grow Legal Brand Marketing’s presence online.

Romney Bales

Romney Bales

Sales Representative

Romney Bales, originally from St. Louis, Missouri, moved to Austin, TX in 2007 to begin her career working with law firms to increase their client base and expand their overall visibility amongst the legal community. In her previous role, Romney helped many young attorneys hang their first shingle, while also enabling mature firms to refresh their client list and revamp their marketing style. She joined Legal Brand Marketing in 2015.