Meet Our Team


Braden Pollock

Braden Pollock is a serial entrepreneur and domain investor who owns several companies, both online and off. Among his businesses is Legal Brand Marketing, LLC, which focuses primarily on lead generation for DUI and traffic attorneys, as well as lawyers in other legal practice areas. Under his leadership, Legal Brand Marketing has become the leading provider of DUI and traffic ticket leads in the United States. His domain portfolio ( includes many thousands of legal-related domain names. Mr. Pollock is a sought-after speaker, coach and trainer for criminal defense lawyers nationally and has served as an expert witness for domain and website disputes. He has an extensive background in publishing, advertising and marketing. He has worked in this field since 1989 and has published magazines such as The Immigration Times, The DUI Report and The Arrest Report, all of which are widely successful with significant readership. He is on the Board of, a nonprofit focused on providing micro grants to people in need. Braden’s newest venture is a data-driven ad network that will apply AI and predictive behavioral analytics to lead generation products designed to better monetize domains through development, search, social and parking platforms.

Read more about Braden’s speaking engagements. 


Darbi Michel
Marketing Director

Darbi has been with Legal Brand Marketing since 2007, overseeing and coordinating a variety of projects and campaigns. She manages the operations of the company as well as all display and digital marketing campaigns. She is also LBM’s graphic designer and has created numerous designs and layouts for clients that range from magazines, logos, websites, and corporate brochures. She received a degree in Finance of California State University Northridge.



Mike Mattio
VP of Sales

Mike Mattio comes from a long background in legal lead generation and helping law firms build their client base.  In his previous role for nearly a decade,  Mike helped build one of the country’s largest lead generation networks for attorneys.  He has the knowledge and experience to help law firms successfully generate quality leads, and more importantly, convert those leads into paying clients.  Mike received a degree in Economics from the University of Illinois at Urbana-Champaign and currently resides in Chicago.




Andy Northcutt
VP of Business Development

Andy Northcutt has been in legal marketing for the past 13+ years. Handling everything from national law firm and strategic alliances to affiliate traffic/lead generation partnerships in his previous role, he ended up directing all business development activities for what became the country’s largest portfolio of legal companies. He received a degree in Advertising from the University of Illinois at Urbana-Champaign. Andy currently lives in Seattle with his family of four and a mixed breed rescue dog named Murph.





Michael Marakhovsky
Affiliate Manager

As the Affiliate Manager for Legal Brand Marketing, Michael not only manages current affiliate relationships, but is also dedicated to expanding our client and affiliate partnerships. With years of online marketing experience, Michael works diligently to apply his skills and expertise to growing the scope of LBM services, while always staying focused on improving product quality.





Nicole Merva
Marketing Manager


Nicole started with Legal Brand Marketing in 2014 as a Business Development Coordinator.  When the opportunity came to manage the customer service department, Nicole and LBM thought it would be a great fit for her given her extensive experience managing a team.  Nicole is able to utilize her skills from previous fields she has worked in and her degree in Business Management from California State University, Northridge to create new programs for our ever-growing client base.  Nicole and her team strive to provide the best customer service to our clients. Nicole also manages special projects, State Bar compliance and website acquisitions within her role of Marketing Manager. 




Taylor Roberts
Business Development Coordinator

Taylor Roberts joined the Legal Brand Marketing team in June 2016 as Business Development Coordinator. She graduated with her Bachelor’s degree in Business Administration from the University of Great Falls located in Great Falls, Montana. She would like to eventually complete the rest of her degree in Psychology. Taylor’s previous experience involves working as an Operations Assistant for a corporate office as well as an intern for the Social Security Administration in Montana. She has also served as a missionary in Cuernavaca, Mexico. Taylor is looking forward to growing within LBM and expanding her knowledge in the legal field.




Eric Snow
Business Development Coordinator
Eric spent four years as a Marine Corps communications operator in Okinawa, Japan. Honorably leaving service as a Corporal in 2005 he has since pursued various creative occupations within the culinary field, entertainment, and amusement industries. Eric has a great passion for the arts enjoying music, literature, and film making, and pursuing the performance side of these branches whenever he can collaborate with like-minded artists. As a data entry and call processing coordinator, Eric hopes to prove a valuable asset to the LBM team and assist wherever needed.




Romney Bales
Business Development Manager

Romney Bales, originally from St. Louis, Missouri, moved to Austin, TX in 2007 to begin her career working with law firms to increase their client base and expand their overall visibility amongst the legal community. In her previous role, Romney helped many young attorneys hang their first shingle, while also enabling mature firms to refresh their client list and revamp their marketing style. She joined Legal Brand Marketing in 2015.




Jenny Phan
Business Development Manager

Jenny Phan loves helping attorneys build, develop, and grow their practices using lead generation. She has experience developing targeted lead generation campaigns as well as helping attorneys with implementing best practices for an optimized lead management process. Her goal is to help attorneys get more clients! Jenny holds a degree in Philosophy and currently resides in the Bay Area.




Brett Lavell
Business Development Manager

Brett Lavell, originally from Sacramento, California, graduated from college at Oklahoma Wesleyan University in 2013 with a Financial Economics degree. Shortly after graduation Brett moved to Dallas to work for Thomson Reuters. During Brett’s first three years with Thomson Reuters, Brett worked with Tax and Accountant professionals. Brett then took an opportunity to move out to San Diego, California and work with Thomson Reuters Lead Generation department under FindLaw. After two years working for FindLaw, Brett decided to make the switch over to Legal Brand Marketing. Brett has been working with Law Firms for 3+ years helping them build targeted lead generation campaigns and currently lives in San Francisco Bay Area. Brett enjoys spending time with his family, traveling and English soccer side Chelsea Football Club.




Ciera Young

Ciera Young
Call Lead ManagerCiera has a passion for helping others and will go that extra mile. After completing her medical assistant program, she has decided to take a break and explore other ways to help people. She will be going back to school to continue her education earning her Bachelor’s and Master’s degree. She is always up to challenge herself and is looking forward to growing with the team.




Kayla Ignatius

Kayla Ignatius
Legal Call Representative
Kayla Ignatius received her Bachelor’s degree in Journalism from Hampton University in May 2016. She is from Chicago and recently moved to Los Angeles. Kayla’s listening skills is what helps her successfully accomplish any given task. She is capable of effectively reporting information to her boss. She is a hard working individual who exudes positive energy. Her goal is to make others happy by being a great asset and not a cost to the team.





Alessandra Ferrara
Domain Manager
Alessandra Ferrara is dedicated to help build Legal Brand Marketing’s expanding client base with creative skills and effective client services. Originally from San Francisco, Alessandra previously worked as the Customer Service Manager at Snail Games USA. She studied Product Development at the Fashion Institute of Design and Merchandising.