Meet Our Team - Legal Brand Marketing
Legal Brand Marketing

Legal Brand Marketing Team

Braden Pollock

Braden Pollock


Braden is a well-known domain investor, angel investor and serial entrepreneur. Among his companies is Legal Brand Marketing, which provides “lead generation” services to lawyers nationwide. As an angel investor, he has an equity interest in several dozen other companies including Katalyst, Innovation Collective, iBeautyBrands, The Grooming Network (,, etc), Bold Metrics, DataZoom, Tastry, Next Health, Osano, Styku and many others. His domain portfolio is well into the thousands of domains with a current focus on premium one-word .coms. Braden’s latest venture is the Pollock Fund focused entirely on investments in alternative asset classes. He also serves on several Boards including the non-profit, Internet Commerce Association.


Darbi Bodie

Managing Director

Darbi has been with Legal Brand Marketing since 2007. As the Managing Director, Darbi oversees the company, focusing on growth and innovation. She creates and manages the digital and print campaigns for the company's lead generation services, and has designed numerous websites and publications for LBM's clients. She received a degree in Finance from California State University Northridge, and also spent a year studying Interior Architecture at Woodbury University. She enjoys spending her free time working on miniatures and hiking with her family.

Nicole Merva

VP of Operations

Nicole started with Legal Brand Marketing in 2014 and now manages daily operations of the company as the VP of Operations. Nicole’s previous experience in the customer service department and business development department within Legal Brand Marketing have given her the experience to strategize and implement ways to increase efficiency for the company at large. Nicole works closely with each department manager to streamline processes, lower costs and grow each department. Nicole has a Bachelor’s degree in Business Management from California State University, Northridge.

Headshot of Andy Northcutt

Andy Northcutt

VP of Business Development

Andy Northcutt has been in legal marketing since 2007. Handling everything from national law firm and strategic alliances to affiliate traffic/lead generation partnerships in his previous role, he ended up directing all business development activities for what became the country’s largest portfolio of legal companies. He received a degree in Advertising from the University of Illinois at Urbana-Champaign. Andy currently lives in Seattle with his family of four and a mixed breed rescue dog named Murph.

Ginger Booker

Ginger Booker

Sales and Client Support Manager

Ginger joined Legal Brand Marketing in October 2019 and has been a vital member in our Client Department. Ginger manages LBM's Client Department and also does outreach to law firms in need of growth through legal leads. She is originally from central California where she graduated from California State University, Bakersfield. Her previous roles included marketing and customer relations and she plans to use those skills to provide exceptional customer service to our clients while learning more about business and the field of law.

Mike Mattio

VP of Sales

Mike has been involved in legal marketing sales since 2006. He came to LBM in 2015 to both grow the company's network of attorneys as well as grow the sales team. He manages all aspects of sales at the company and works to build a team of experienced sales reps that will help our law firms build a successful practice through lead generation. Mike received a degree in Economics from the University of Illinois at Urbana-Champaign and currently lives in Chicago.

Joe Little

Business Development Associate

Joe joined the LBM team in July 2020 as a Data Coordinator. Originally from Chicago getting familiar with all forms of technology and computer sciences, he relocated to Los Angeles in 2007. His previous experience of marketing, management, sales, and media production have made him excel at teamwork and customer service. Joe is looking forward to learning new things in the legal industry everyday and excited to apply new technologies while working in a team environment.

Tiara Baker

Client Support Specialist

Tiara is originally from Los Angeles, California where she attended San Francisco State University while majoring in Design. She strives to use her creative skills to provide exceptional customer service while taking on new clients and is looking forward to growing with Legal Brand Marketing.

Emmett Berktold

Emmett Berktold

Content & Social Media Specialist

Emmett joined Legal Brand Marketing in 2021. He is originally from the Inland Empire of Southern California, where he attended California Polytechnic University, Pomona. He manages all of Legal Brand Marketing’s social media pages across a variety of platforms, which include TikTok, Instagram, Facebook, LinkedIN, and more. Using his extensive experience in video production and video editing, he produces ongoing content to grow Legal Brand Marketing’s presence online.

Edwin Valencap

Demand Generation Manager

Edwin Valencap has a dynamic background in entertainment and technology. He is skilled in program and project management, data analysis, and stakeholder relations. With a proven track record of success in leading Agile projects, running marketing campaigns, and optimizing client communication, he plans to utilize his experience at LBM in it's growth and brand initiatives. Edwin is also passionate about social impact, giving back to the community, and hiking with his family.

Cody Koepke

Sales Representative

Cody has been helping attorneys expand their law practices through lead generation and developing a larger internet presence since 2016. By creating detailed and specific lead campaigns, he has helped hundreds of attorneys to attract more clients and grow targeted practice areas within their firms. He believes that attention to detail and attentiveness to his clients is the key to helping firms see success in lead generation. A Chicago native, Cody holds a degree in Biology.

Romney Bales

Romney Bales

Sales Representative

Romney Bales, originally from St. Louis, Missouri, moved to Austin, TX in 2007 to begin her career working with law firms to increase their client base and expand their overall visibility amongst the legal community. In her previous role, Romney helped many young attorneys hang their first shingle, while also enabling mature firms to refresh their client list and revamp their marketing style. She joined Legal Brand Marketing in 2015.