Legal Brand Marketing Staff
Get to know the people who work hard to make you account a successful.
Braden Pollock | Founder & Owner
Braden Pollock is a well-known domain investor, angel investor and serial entrepreneur. Among his companies is Legal Brand Marketing, which provides "lead generation" services to lawyers nationwide. Braden also owns ScienceFiction.com and Sultra.com . As an angel investor, he has an equity interest in several dozen other companies including The Grooming Network (StraightRazors.com, etc), BoldMetrics.com and Epik.com, DataZoom.io, Tastry.com, Dock.bot, Styku.com and others. His domain portfolio is well into the thousands of names with a current focus on premium one-word .com names. Braden’s newest venture is a data-driven ad network that will apply predictive behavioral analytics to lead generation products designed to better monetize domains through development, search and social. He also serves on several Boards including the non-profit, Benevolent.net.
Darbi Michel | Marketing Director
Darbi has been with Legal Brand Marketing since 2007, overseeing and coordinating a variety of projects and campaigns. She manages the operations of the company as well as all display and digital marketing campaigns. She is also LBM’s graphic designer and has created numerous designs and layouts for clients that range from magazines, logos, websites, and corporate brochures. She received a degree in Finance of California State University Northridge.
Mike Mattio | VP of Sales
Mike Mattio comes from a long background in legal lead generation and helping law firms build their client base. In his previous role for nearly a decade, Mike helped build one of the country’s largest lead generation networks for attorneys. He has the knowledge and experience to help law firms successfully generate quality leads, and more importantly, convert those leads into paying clients. Mike received a degree in Economics from the University of Illinois at Urbana-Champaign and currently resides in Chicago.
Andy Northcutt | VP of Business Development
Andy Northcutt has been in legal marketing for the past 13+ years. Handling everything from national law firm and strategic alliances to affiliate traffic/lead generation partnerships in his previous role, he ended up directing all business development activities for what became the country’s largest portfolio of legal companies. He received a degree in Advertising from the University of Illinois at Urbana-Champaign. Andy currently lives in Seattle with his family of four and a mixed breed rescue dog named Murph.
Michael Marakhovsky | Data Quality Assurance Analyst
As Data Quality Assurance Analyst, Michael uses complex data and turns it into information and insight that helps LBM optimize campaigns to provide the best ROI for clients.
Nicole Merva | Affiliate Manager
As the Affiliate Manager for Legal Brand Marketing, Nicole not only manages current affiliate relationships, but is also dedicated to expanding our client and affiliate partnerships. With years of online marketing experience, Nicole works diligently to apply her skills and expertise to growing the scope of LBM services, while always staying focused on improving product quality.
Taylor Roberts | Manager of Client Support
Taylor Roberts joined the Legal Brand Marketing team in June 2016 as Business Development Coordinator. Almost 4 years later, Taylor has stepped up to manage the Client Department. Taylor and her team strive to provide the best customer service to LBM's clients. Taylor also manages special projects, State Bar compliance and website acquisitions within her role of Marketing Manager. Taylor graduated with her Bachelor’s degree in Business Administration from the University of Great Falls located in Great Falls, Montana. She would like to eventually complete the rest of her degree in Psychology.
Eric Snow | Client Support Specialist
Eric spent four years as a Marine Corps communications operator in Okinawa, Japan. Honorably leaving service as a Corporal in 2005 he has since pursued various creative occupations within the culinary field, entertainment, and amusement industries. Eric has a great passion for the arts enjoying music, literature, and film making, and pursuing the performance side of these branches whenever he can collaborate with like-minded artists. As a data entry and call processing coordinator, Eric hopes to prove a valuable asset to the LBM team and assist wherever needed.
Ginger Booker | Client Support Specialist
Ginger joined Legal Brand Marketing in October 2019 as a Business Development Coordinator. She is originally from central California where she graduated from California State University, Bakersfield. Her previous roles included marketing and customer relations and she plans to use those skills to provide exceptional customer service to our clients while learning more about business and the field of law.
Ciera Young | Call Lead Manager
Ciera has a passion for helping others and will go that extra mile. After completing her medical assistant program, she has decided to take a break and explore other ways to help people. She will be going back to school to continue her education earning her Bachelor’s and Master’s degree. She is always up to challenge herself and is looking forward to growing with the team.
Kayla Ignatius | Legal Call Representative
Kayla Ignatius received her Bachelor’s degree in Journalism from Hampton University in May 2016. She is from Chicago and recently moved to Los Angeles. Kayla’s listening skills is what helps her successfully accomplish any given task. She is capable of effectively reporting information to her boss. She is a hard working individual who exudes positive energy. Her goal is to make others happy by being a great asset and not a cost to the team.
Romney Bales | Sales Representative
Romney Bales, originally from St. Louis, Missouri, moved to Austin, TX in 2007 to begin her career working with law firms to increase their client base and expand their overall visibility amongst the legal community. In her previous role, Romney helped many young attorneys hang their first shingle, while also enabling mature firms to refresh their client list and revamp their marketing style. She joined Legal Brand Marketing in 2015.
Jenny Phan | Sales Representative
Jenny Phan loves helping attorneys build, develop, and grow their practices using lead generation. She has experience developing targeted lead generation campaigns as well as helping attorneys with implementing best practices for an optimized lead management process. Her goal is to help attorneys get more clients! Jenny holds a degree in Philosophy and currently resides in the Bay Area.
Alessandra Ferrara is dedicated to help build Legal Brand Marketing’s expanding client base with creative skills and effective client services. Originally from San Francisco, Alessandra previously worked as the Customer Service Manager at Snail Games USA. She studied Product Development at the Fashion Institute of Design and Merchandising.