TCPA One-to-One Consent Rule On January 27th, 2025, the Federal Communication Commission’s (FCC) Telephone Consumer Protection Act (TCPA) will institute a new rule that will change the lead generation industry for the foreseeable future. This update, which is called the “one-to-one consent rule”, states that companies that collect personal information online must obtain prior express […]
Digital Marketing Trends in 2024 What are the digital marketing trends in 2024 and beyond? Becoming a successful attorney is no longer exclusively about practicing law. The legal industry is inexorably tied to the world of digital marketing and its ever-shifting trends. To gain an advantage over your competitors, it’s important to embrace this evolution […]
Managing Leads Through an Effective Intake Process Growing your law firm isn’t as simple as generating leads. You need a strategy to convert those leads into paying clients because potential business doesn’t keep the lights on. Many attorneys make the mistake of adopting a quantity approach, absorbing as many leads as possible with the hopes […]
What Is the Difference Between a Referral and a Lead? Is there a difference between a referral and a lead? They might seem interchangeable at first, but the truth is that there are some key differences between the two that are valuable for law firms to understand, which is where Legal Brand Marketing comes in. […]
The Benefits of Sharing Conversion Data with Lead Generators Did you know sharing your case conversion data with us can lead to more signed cases? Let us explain. It’s important to understand what lead generation looks like from the perspective of the lead generator. At any given moment, lead generators are running multiple campaigns from […]
Negative Client Reviews: What to Do and How to Fix Them In the competitive world of legal services, managing negative reviews can significantly impact a firm’s reputation and its ability to attract new clients. Negative reviews, while disheartening, offer an opportunity for law firms to demonstrate their commitment to client satisfaction and continuous improvement. Here’s […]
New Webinar | April 24 @ 1PM EDT Accelerating Growth for Personal Injury Firms: Unleashing the Power of Lead Generation and #Telehealth Partnerships This webinar is designed for personal injury law firms looking to expand their client base, enhance their reach offerings and potential case value through lead generation services and leveraging partnerships in the […]
Are Webinars Becoming a New Way to Advertise? In the digital age, traditional advertising has taken a backseat to more dynamic and interactive platforms. For law firms in the United States, webinars have emerged as a new way to advertise, offering a powerful medium to showcase expertise, build brand recognition, and attract clients. Let’s explore […]
In the competitive realm of legal services, embracing client-centric strategies is crucial for growth and stability. One such strategy that is increasingly becoming a norm in the legal industry is the adoption of payment plans. This approach not only makes legal services more accessible but also ensures a steady revenue stream for law firms. Here, […]
In the competitive world of legal services, content marketing has emerged as a vital tool for law firms to establish their expertise, build client trust, and generate leads. Relative to the practice of marketing as a whole, however, content marketing is a relatively new phenomenon which has higher unpredictability and higher potential for return than […]