Are Webinars Becoming a New Way to Advertise? In the digital age, traditional advertising has taken a backseat to more dynamic and interactive platforms. For law firms in the United States, webinars have emerged as a new way to advertise, offering a powerful medium to showcase expertise, build brand recognition, and attract clients. Let’s explore […]
In the competitive world of legal services, content marketing has emerged as a vital tool for law firms to establish their expertise, build client trust, and generate leads. Relative to the practice of marketing as a whole, however, content marketing is a relatively new phenomenon which has higher unpredictability and higher potential for return than […]
Every few years, we hear some story about how the younger generation is going to change how the practice of law happens: the younger demographics are going to force the legal industry out of the dark ages, move everything to digital and online, eliminate paperwork and pinstripe suits, yada yada yada. Is GenZ different? Maybe. […]
With spring in the air and the beginning of Q2, it might be a good time to review your law practice management to refocus and implement a new management strategy that doesn’t require a huge budget or a complete overhaul of your systems. We have 5 ways that can help your firm. Let’s begin. 1. […]
It has been a running joke since the beginning of the lockdowns, but spending all of that time locked in a house with one’s spouse really does seem to have had the presumed effect we all laughed about: divorce rates are on the rise. There are few busier attorneys right now than divorce lawyers. To […]
When it comes to paid advertising channels, there are few better than Google Ads (formerly known as Adwords). Why? Consider this: where else can you put your ad right in front of someone who is already searching for the service that you offer? The phone book? Ha! But, many lawyers are dismayed to discover upon […]