Category: Legal Marketing
Is Legal SEO Dead in 2025? What Law Firms Need to Know By the end of 2024, studies revealed that nearly 60% of Google searches ended without a click. With the onset of AI overview tools, non-click search became the standard seemingly overnight. For law firms relying on SEO to secure new clients, this raises […]
New Webinar | April 24 @ 1PM EDT Accelerating Growth for Personal Injury Firms: Unleashing the Power of Lead Generation and #Telehealth Partnerships This webinar is designed for personal injury law firms looking to expand their client base, enhance their reach offerings and potential case value through lead generation services and leveraging partnerships in the […]
Are Webinars Becoming a New Way to Advertise? In the digital age, traditional advertising has taken a backseat to more dynamic and interactive platforms. For law firms in the United States, webinars have emerged as a new way to advertise, offering a powerful medium to showcase expertise, build brand recognition, and attract clients. Let’s explore […]
Content Marketing Strategies – What Works and What Doesn’t In the competitive world of legal services, content marketing has emerged as a vital tool for law firms to establish their expertise, build client trust, and generate leads. Relative to the practice of marketing as a whole, however, content marketing is a relatively new phenomenon which […]
Gen-Z is Changing the Legal Landscape Every few years, we hear some story about how the younger generation is going to change how the practice of law happens: the younger demographics are going to force the legal industry out of the dark ages, move everything to digital and online, eliminate paperwork and pinstripe suits, yada […]
5 Ways to Grow Your Law Practice Leads in 2022 With spring in the air and the beginning of Q2, it might be a good time to review your law practice management to refocus and implement a new management strategy that doesn’t require a huge budget or a complete overhaul of your systems. We have […]
Post-pandemic Divorce Spike It has been a running joke since the beginning of the lockdowns, but spending all of that time locked in a house with one’s spouse really does seem to have had the presumed effect we all laughed about: divorce rates are on the rise. There are few busier attorneys right now than […]
Competitor Bidding in Google Ads When it comes to paid advertising channels, there are few better than Google Ads (formerly known as Adwords). Why? Consider this: where else can you put your ad right in front of someone who is already searching for the service that you offer? The phone book? Ha! But, many lawyers […]