How Self-Driving Cars are Affecting Liability - Legal Brand Marketing
How Self-Driving Cars are Affecting Liability

The first question asked after any car accident, other than “are you okay?” is typically about fault. Who is to blame for the accident? And of course, who (or whose insurance) will pay for the damages? And how does this apply to self-driving cars  and are they affecting liability?

While the issue of fault will continue to be debated no matter who or what is driving a car, the question of who pays is a far more interesting one as we begin to enter the age of self-driving vehicles. And if you are a personal injury attorney who is tired of chasing down underinsured and uninsured motorists for pennies, you might be salivating at the thought of hitting the deep, deep pockets of automotive heavyweights like Uber, Tesla, and GM. Let’s look at how self-driving cars are affecting liability.

A Quick Primer on Different Levels of Assisted Driving

If you pay attention to the auto industry at all, you have seen varying levels of driver assistance coming out in the past decade. While some manufacturers have been testing fully automated self-driving vehicles (sometimes to disastrous results), most mainstream manufacturers have only introduced limited assistance features, such as lane departure warnings, adaptive cruise control, or emergency braking assistance.

The Society of Automotive Engineers (SAE) has released a scale that ranges from level 0 to level 5. RGBSI goes into more detail of the various levels, but here are the basics:

  • Level 0: fully manual driving, zero automation
  • Level 1: a single automation feature, such as lane departure warnings or adaptive cruise control
  • Level 2: multiple automation features working in tandem
  • Level 3 to 4: some conditional automation without driver input based on sensors
  • Level 5: full self-driving automation.

Currently, most cars that advertise assisted driving or self-driving are merely levels 1 to 2, and few to no vehicles on the road have levels 3 to 4, let alone level 5. However, we have all seen the news stories about limited testing of such fully autonomous vehicles and it seems like a matter of time before they are released.

Who is to Blame for a Self-driving Car Crash?

If a tipsy driver rear ends you, it is pretty clear he is at fault.

But what if a computer-controlled self-driving vehicle sideswiped you? What about a semi-autonomous vehicle, such as the current enhanced cruise control features that Tesla, GM, and other manufacturers have already released to the public?

As self-driving cars and computer-assisted driving become more mainstream, the question of fault will undoubtedly move from analyzing a human’s momentary mistake in perception or inattention to questions of product liability and design defects. And further, there will be questions about split liability between inattentive drivers that rely too much on driver assistance features, or who fail to keep their software updated, and the manufacturers that enable these drivers to make such mistakes.

Insurance Claim, Arbitration, or Class Action?

Your typical auto crash case goes from an insurance claim to negotiation and potential settlement to a trial. Rinse and repeat.

But, things are different when you sue a deep-pocketed tech company. A recent article in the Insurance Journal highlighted the various efforts by tech companies and legislators to balance the interests of corporations, lawyers, and individuals in addressing the novel issues of self-driving and assisted driving technologies. Tech companies, as they typically do, prefer arbitration and may attempt to force arbitration clauses upon consumers. Auto companies know they can’t get away with that and that they will be held liable for faulty products. 

And of course, legislators, depending on their own moral compass and whomever is donating to their campaigns, are lining up on both sides of the debate with protectionist bills that will enable further expansion of these experimental vehicles on our roads, alongside protective language that would limit their liability or force arbitration, while lawyers and other legislators are lining up on the consumer side, pressing for a ban on the forced arbitration clauses.

Would you Rather Fight an Insurance Company or a Tech Company?

While at first glance, the thought of going after the deeper pockets of a tech company may have many lawyers drooling, the greater resources at that company’s disposal as well as their long-standing practices of forcing arbitration and otherwise limiting their exposure may make them a more formidable opponent than your average insurance company.

Further, apportioning liability between a negligent driver who is using assistive technology and a manufacturer who designed it in such a way as to be easily abused, may mean you end up fighting a battle on two fronts against two giants for the same recovery. Or you end up going to arbitration against a tech company while pressing a traditional insurance claim and a possible trial in a court against an insurance company. Given that most personal injury attorneys work on a contingency basis, unless the damages awarded go way up, you are looking at a world in which you do far more work for the same money. That is, unless legislation is advanced that clarifies and streamlines the situation.