The case for alternative fee arrangements amongst clients is obvious: they are sick of expecting a bill for some reasonable amount only to get hit with a bill that is many times larger. We’ve all been there, whether it be a lawyer, a plumber, or a medical bill. Clients love certainty. But what about lawyers? […]
Eighteen months into the COVID-19 pandemic, the only certainty moving forward is more change. Going into the first shutdown, most blue-collar people were terrified: furloughs, layoffs, and near-certain financial struggles were on the horizon. But, the government stepped in and doled out increased unemployment benefits, stimulus checks, and perhaps most importantly, an eviction moratorium that […]
It has been a running joke since the beginning of the lockdowns, but spending all of that time locked in a house with one’s spouse really does seem to have had the presumed effect we all laughed about: divorce rates are on the rise. There are few busier attorneys right now than divorce lawyers. To […]
When it comes to paid advertising channels, there are few better than Google Ads (formerly known as Adwords). Why? Consider this: where else can you put your ad right in front of someone who is already searching for the service that you offer? The phone book? Ha! But, many lawyers are dismayed to discover upon […]
How will you mark the reopening? Everyone will be affected by the end of the pandemic lockdown differently. Some people will mark the occasion with a return to wholesome activities, like taking their kids to a major-league baseball game and reveling in the atmosphere of tens of thousands of fans screaming at every pitch and […]
With the expected spike in bankruptcies, now is the time to secure a spot with Legal Brand Marketing When was the last time we saw government aid programs as extensive as the ones put in place as a response to the COVID-19 pandemic – programs that are set to expire soon? Was it at the […]
Legal Brand Marketing is branching out into multiple areas of the law to help connect attorneys with consumers looking for the services of an attorney. Legal Brand Marketing also offers an array of informational resources for individuals looking for answers to important legal questions. Many solo practitioners and boutique law firms understand the incredible importance […]
When it comes to legal consumers, their behavior, expectations, and habits are continuously evolving. Consumers have shifted from picking up the phone and calling a law office for legal advice to searching the internet for information and guidance regarding their legal matter. Where word of mouth was a primary generator of new business in the […]
While you may already have an established procedure for prospective clients, it is beneficial to revisit your intake process to see if any steps need to be reworked or eliminated, especially during the COVID-19 pandemic. Below are 4 tips to help improve your intake process to turn prospective individuals into signed clients. 1. Dedicate an […]
With modern-business changing every day, many law firms are now making their first impressions to potential clients over the phone instead of in-office meetings. When speaking to a potential client on the phone, you want to make sure that you are not only learning about their case but also assuring the caller that you are […]