For law firms looking to grow their clientele, the promise of social media marketing is compelling. To think that one could effortlessly post a video on Instagram or TikTok that attracts a steady stream of potential cases sounds too good to be true. I hate to be the bearer of bad news, but that’s because […]
The law profession, once considered staid and traditional, has been experiencing a transformation in its engagement with technology. Among the various avenues of digital interaction, social media platforms stand out as critical tools for law firms in the modern age. While the legal sphere has specific ethical guidelines that can make online engagement challenging, the […]
The legal industry stands on the brink of a technological revolution, with artificial intelligence (AI) increasingly becoming an integral tool for law firms to streamline their operations and enhance the quality of their services. Most notable is the potential for AI to completely transform the legal research process, among a series of other potential benefits. […]
With every passing year, technology continues to redefine the legal profession. As a result, firms are looking for new tools, including free case management software solutions. Law firms continue to go paperless, with 60% now operating in the cloud. Tech-savvy firms have realized that tedious manual tasks—from document creation to client communication—can be almost entirely […]
Many law firms are blowing it on client intake. A recent “secret shopper” survey of law firms across the country found that more than 40% of law firms never responded to a website inquiry. However, out of the ones who did, 59% responded within 30 minutes. Clearly, when it comes to lead response timing, there […]
What is the most common question marketing companies hear from law firms? Lawyers want to know how to increase lead volume. While more leads are important, what they often overlook is what they do with those leads. The way a firm responds to leads and handles their intake generally, is often the easiest thing to […]
As an attorney, you are always looking for new clients. In the modern world, a sizable portion of these leads will come from online sources, whether that is buying leads from a lead generation company like Legal Brand Marketing or leads coming through your own website. It is therefore essential to know how to follow […]
The first question asked after any car accident, other than “are you okay?” is typically about fault. Who is to blame for the accident? And of course, who (or whose insurance) will pay for the damages? And how does this apply to self-driving cars and are they affecting liability? While the issue of fault will […]
Many law firms are blowing it on client intake. A recent “secret shopper” survey of law firms across the country found that more than 40% of law firms never responded to a website inquiry. However, out of the ones who did, 59% responded within 30 minutes. Clearly, when it comes to lead response timing, there […]
Every few years, we hear some story about how the younger generation is going to change how the practice of law happens: the younger demographics are going to force the legal industry out of the dark ages, move everything to digital and online, eliminate paperwork and pinstripe suits, yada yada yada. Is GenZ different? Maybe. […]