When it comes to paid advertising channels, there are few better than Google Ads (formerly known as Adwords). Why? Consider this: where else can you put your ad right in front of someone who is already searching for the service that you offer? The phone book? Ha! But, many lawyers are dismayed to discover upon […]
How will you mark the reopening? Everyone will be affected by the end of the pandemic lockdown differently. Some people will mark the occasion with a return to wholesome activities, like taking their kids to a major-league baseball game and reveling in the atmosphere of tens of thousands of fans screaming at every pitch and […]
With the expected spike in bankruptcies, now is the time to secure a spot with Legal Brand Marketing When was the last time we saw government aid programs as extensive as the ones put in place as a response to the COVID-19 pandemic – programs that are set to expire soon? Was it at the […]
Legal Brand Marketing is branching out into multiple areas of the law to help connect attorneys with consumers looking for the services of an attorney. Legal Brand Marketing also offers an array of informational resources for individuals looking for answers to important legal questions. Many solo practitioners and boutique law firms understand the incredible importance […]
When it comes to legal consumers, their behavior, expectations, and habits are continuously evolving. Consumers have shifted from picking up the phone and calling a law office for legal advice to searching the internet for information and guidance regarding their legal matter. Where word of mouth was a primary generator of new business in the […]
While you may already have an established procedure for prospective clients, it is beneficial to revisit your intake process to see if any steps need to be reworked or eliminated, especially during the COVID-19 pandemic. Below are 4 tips to help improve your intake process to turn prospective individuals into signed clients. 1. Dedicate an […]
With modern-business changing every day, many law firms are now making their first impressions to potential clients over the phone instead of in-office meetings. When speaking to a potential client on the phone, you want to make sure that you are not only learning about their case but also assuring the caller that you are […]
While the country shuts down in response to the Coronavirus pandemic, many individuals and businesses come face to face with financial uncertainty. With businesses shuttered, many have begun to fall into debt to stay afloat in order to save their business and livelihood. As many states have begun to reopen with restrictions on business operations […]
With the COVID-19 pandemic leading to new realities for attorneys across the country, some firms may be seeing a lesser amount of cases coming in for practice areas that their firm typically handles. There are fewer drivers on the road, meaning less auto accident cases. Bars and restaurants are closed leading to fewer DUIs. With […]
Running any business during the COVID-19 pandemic can be challenging, but Law firms face a unique challenge as they pivot their operations like client meetings, court appearances, and case filings into a digital version. While in-person meetings at the office have become few and far between, online activity has skyrocketed. According to Forbes.com, internet usage […]